Shopping list grows
When Jonathan Winchester grew frustrated by the service he was getting from his local stores in Australia, he decided to do something about it. He set about approaching the store owners and offering his services as a mystery shopper. So successful was he that the company grew to become one of the largest of its kind in the region, with a subsidiary company in New Zealand.
Jonathan returned to the UK and has now established Shopper Anonymous UK, specialising not just in mystery shopping, but in customer service training and business coaching and consultancy.
The company works with a number of local companies including Stamco, Jempsons of Peasmarsh, Barraclough and Styles and Mayo Wynne Baxter.
So successful has the company been that the Shopper Anonymous brand is now being expanded with the first newly created franchise in Kent operated by Graham Seymour, a former director of Bexhill-based insurance company Hastings Direct. “This is a great concept and a great opportunity to make a further impact with the Shopper Anonymous brand.” said Graham.
“Competition for customers is so fierce that more and more organisations now realise that customer service is one way of getting ahead of your competitors” says Jonathan “that’s why demand for our services is strong and we’re delighted to be launching our first Kent-based team of shoppers”.
The East Sussex Enterprise Hub has helped Shopper Anonymous by providing introductions to research resources, helping them to formulate a franchise plan and, in particular, sourcing information for them via the British Library.
For more information, please visit the Shopper Anonymous website
12 Jun 2008