Service is King!
When Jonathan Winchester grew frustrated by the service he was getting from his local stores in Australia, he decided to do something about it. He set about approaching the store owners and offering his services as a mystery shopper. So successful was he that the company grew to become one of the largest of its kind in the region, with a subsidiary company in New Zealand.
Jonathan returned to the UK and has now established Shopper Anonymous UK, specialising not just in mystery shopping, but in customer service training and business coaching and consultancy.
The company works with a number with numerous national and local companies including Stamco, Jempsons of Peasmarsh, Adams and Jarrett and they have recently completed a major assignment for local opticians Barraclough and Styles.
“Businesses use the feedback they receive from their customers to help them make better valued judgements about their service.” says Jonathan “competition for customers is so fierce that more and more organisations now realise that customer service is one way of getting ahead of your competitors. If your ervice succeeds you will succeed.”
The East Sussex Enterprise Hub has helped Shopper Anonymous by providing introductions to research resources, in particular sourcing information for them via the British Library and also linking them to key contacts in other parts of the South East.
To find out more about Shopper Anonymous, visit the website.
If you have a product or technology idea and you’re looking for advice on bringing it to market, then contact the Hub today.
18 Mar 2008